To lead and manage H! Fashion’s digital content strategy and execution, ensuring alignment with the brand’s voice, style, and audience. Building a strong community of users not via SEO. The Digital Growth Manager will optimize digital traffic, build a strong community, grow audience engagement, and drive revenue through innovative strategies and compelling content plans.
Key Responsibilities
Digital Content Strategy and Execution: ● Develop and execute H! Fashion’s digital content strategy in alignment with editorial and commercial objectives. ● Plan, schedule, and oversee the output of all digital stories, ensuring quality, relevance, and revenue potential. ● Maintain the tone and voice of H! Fashion across all digital platforms. Traffic Optimization and KPIs: ● Drive substantial growth in website traffic, ensuring high performance against ambitious KPIs and targets. ● Implement and refine SEO strategies to maximize organic search traffic. ● Use advanced analytics tools, including Google Analytics, to monitor traffic trends, identify opportunities, and make data-driven decisions. ● Create and execute strategies to grow traffic through newsletters, social media, and other digital channels. E-commerce and Revenue Generation: ● Produce shopping stories that align with the brand’s style and generate revenue through affiliate links and partnerships. ● Work with commercial teams to identify and develop new monetization opportunities. Team Collaboration and Management: ● Collaborate with the Editor, Audience, and Social teams to meet and exceed digital KPIs and targets. ● Stay up-to-date with digital trends and innovations, sharing insights and recommendations with the team. ● Oversee the day-to-day management of the website, including content scheduling, uploads, and updates via CMS. Content Creation and Curation: ● Research news, trends, and products for editorial content. ● Write and edit digital articles, ensuring all content adheres to editorial guidelines and maintains brand consistency. ● Source and manage images for digital stories, ensuring high-quality visual presentation. Event and Campaign Support: ● Work closely with the editorial team to execute digital and social media strategies around events, campaigns, and partnerships. ● Participate in social media and online video content as required. Leadership and Analytics: ● Enable the team to remain innovative and competitive by incorporating insights from analytics and trends into the editorial strategy. ● Be accountable for regular meetings and updates to assess performance against KPIs and refine approaches as needed.
Your profile
Excited to join H! Fashion with a proven track record of leading a digital content strategy. An understanding of the brand's voice, style and audience.
Experience
A proven track record in significantly growing website traffic is essential, as well as a deep understanding of SEO and digital analytics.
Qualifications
Relevant experience is essential.
Benefits
● 25 days annual leave per year (for full time employees)● 1 birthday day per year ● Private Medical Scheme ● Employee Assistance Programme ● Life Assurance currently 6 x salary ● Generous Employer Pension contributions ● Group Income Protection Scheme ● Plus all of the perks of working for a fun media company!
